– Interface & templates need a design update – Custom reporting reserved for Enterprise plan The Top Email Marketing Services Ranked # So what is the best email marketing tool? Take a look at our ranking table below to find out. We'll introduce you to various options below so you can make an informed decision and make sure your marketing efforts don't go unrewarded. Some may prefer to go for an all-in-one email marketing service with all of the features formerly mentioned, others might prefer to keep it simple with an easy-to-use email newsletter service. These marketing tools exist to make our lives easier and are crucial to a strong marketing strategy, so it's important to find one that's easy to use and has the functionality you require. On top of that, email marketing service providers can cover everything from automation and segmentation to customer relationship management ( CRM) and reporting. The other building block is an email engine that will deliver your newsletters. There are two main parts that belong to an ESP (email service provider): software that helps you set up a newsletter, manage your contacts and forms. What is an Email Marketing Service or ESP?
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